Collaboration and distributed workers mean you need PLM add in software, and you need ALM grow stronger customer relationships and profit centers via a services offering, and you may need SLM. CAD used to be enough now it’s essential but no longer all you need to design a modern, competitive product. He told attendees that products that used to be purely mechanical have evolved to contain electrical and, increasingly, intelligent components - and that these products will soon be connected to a support network, perhaps via the Internet of Things (IoT). Heppelman sees PTC’s evolution as natural, both a consequence of and a driver for the way our manufactured goods are changing.
We started out together for Monday morning’s keynote, headlined by PTC CEO Jim Heppelmann: New this year was the third event, LiveWorx, which presented PTC’s second-to-last acquisition to all attendees and then channeled off for deeper dives into harnessing the value of the Internet of Things. Alongside that event, like last year, was the Service Exchange, sessions focused on helping customers build a sustainable competitive advantage through services offerings.
PTC Live covered all things Creo, Windchill, Mathcad, et al and presented content related to PTC’s more traditional portfolio, end-use cases and end-industries. The main event was PTC Live, fka Planet PTC, in its 25th anniversary incarnation. To characterize it as a single “PTC Live” isn’t really right, since three events were taking place simultaneously. If attendees were focused, they got what they came for if they were willing to look up and around a bit, they got a great deal more. PTC had a tough balancing act last week at its Live Global event: act like a CAD and PLM company for the majority of the attendees, help a smaller but vibrant community of manufacturers develop their services delivery capabilities while also pulling us towards the Internet of Things.
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