For example, by targeting a specific job title, you are not excluding users with other job titles. The targeting option for LinkedIn profile targeting is “ bid only.” Unlike with the “target and bid” option, you can’t run your ads only for the persona types you specify. The system will serve ads to users based on the information in their LinkedIn profile, like industry, job function, and company. You can apply LinkedIn profile targeting at the ad group or campaign level to Search, Dynamic Search, Audience, and Shopping campaign types. Since September 2020, LinkedIn profile targeting is open for advertisers worldwide, but you can target only users located in the United States, Canada, United Kingdom, France, Germany, and Australia. However, for two years, it was available only in the U.S. LinkedIn profile targeting was first announced in 2018 when Microsoft bought LinkedIn. Target businesses that are on your prospect listįinal Thoughts How LinkedIn Profile Targeting Works? LinkedIn Profile Targeting: Best Practices
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